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Latest Stories by Jessica Suess

Fordlandia by Odd Feed

Inside Ford’s Failed Utopia: The Story of Fordlandia

Fordlandia, Henry Ford’s attempt at building an industrialized utopia in the Amazon rainforest, is a story of hubris and failure on an impressive scale. The titan of American manufacturing thought he could create a picture-perfect, self-sustaining city that would produce rubber for Ford tires, but it never did.