Shanghai strawberry cake building
The Bund area in Shanghai is transformed by overzealous corporate birthday celebrations (Chinanews.com)

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The company birthday is coming up and you want to mark the milestone with an appropriate PR stunt. Obviously, the first thing you do is to convert your 8 storey office building into a giant strawberry cheesecake. Again, obviously, it’s China, your office is in a district full of historical buildings, so no need to seek permission or run it through official channels.

Bund Shanghai cake building
A more artsy shot of the Shanghai cake building. Note the stark contrast with the bell shaped historical thingimyjig and the brooding colonial architecture (Chinanews.com)

However, in Shanghai, the first rule of cake buildings is that there are no cake buildings. This is especially true in the Huangpu District which houses the offices of the local government.

Strawberry cheesecake building in Shanghai
Shouldn’t every financial district have an 8 storey cheesecake? (Chinanews.com)

The largely pink and white paper decorations were pasted onto the building’s exterior in time for the birthday celebrations to be held on November 1. Local officials quickly stepped in though and the company was ordered to remove the decorations the next day.

Shanghai cake building vs Church building
Shanghai cake building never really hit it off with church building (Chinanews.com)

The official reason given was that the alterations did not match the aesthetics of the local environment. Whilst the Shanghai cake building itself had no historical importance it was surrounded by colonial buildings and a stone’s throw from the historic Bund or waterfront area.

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